AWS Partner Marketing Programs

Explore marketing programs and resources designed to help AWS Partners accelerate go-to-market success

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Your gateway to strategic marketing success

AWS Partner Marketing Programs provide a comprehensive suite of marketing opportunities designed to help partners at every stage of their growth journey. Whether you're looking to engage customers through high-impact events, scale your reach with digital campaigns, accelerate pipeline development, or create compelling content, our programs offer the resources and support you need to succeed. These programs are also designed to help you maximize your Marketing Development Funds (MDF), with all offerings being MDF-eligible to support your go-to-market investments.

Our four program categories—In-Person Events & Experiences, Virtual Engagement Programs, Pipeline Acceleration Programs, and Digital Marketing & Content—deliver flexible, proven marketing motions. These programs span four key thematic areas: AI, Data & Analytics, Migration and Modernization, and Amazon Connect.

Learn more about partner qualification criteria to determine program eligibility.

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Focus areas

Explore marketing programs for key focus areas to drive customer transformation.

AI
Harness artificial intelligence to transform customer experiences and accelerate innovation.
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Data and Analytics
Turn data into actionable insights that fuel growth and competitive advantage.
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Migration and Modernization
Guide customers through cloud transformation with confidence and speed.
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Amazon Connect
Deliver exceptional customer experiences with cloud-based contact center solutions.
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Looking for more options?

Visit AWS Partner Marketing Central to access additional self-service campaign content and marketing resources.

Explore Partner Marketing Central